Preparing your research desk…
Outfox

Competitor intelligence for marketing teams

See every move your competitors make.

Watching their new ads, hook shifts, long-running creatives, price offers, YouTube launches, press mentions.

Outfox watches their ads, videos, search and news, tags every hook, and backs every insight with its source.

Search acrossGoogle SearchGoogle Ads TransparencyYouTubeGoogle NewsGoogle Trends
See it in action

  • Makeup Tutorial in 5 Minutes | Easy Indian Makeup Look

    SUGAR CosmeticsYouTube
  • beminimalist.co

    Everyday Gentle Shampoo

    Gently cleanses hair and scalp…

    Minimalistran 139 days

  • Mamaearth Rice Dewy Bright Face Wash | 20X Hydration For Glass Skin Glow

    MamaearthYouTube
  • sugarcosmetics.com

    Everyday Glam Starts Here - Flat 249 Store

    Limited-time Birthday offers on SUGAR bestsellers.

    SUGAR Cosmeticsran 192 days

  • Plum Goodness anniversary haul

    PlumYouTube
  • buywow.in

    WOW Skin Science Official - Buy Wow: Skincare Products

    Nourish, rejuvenate, protect your skin for a radiant and youthful appearance.

    WOW Skin Scienceran 137 days

  • Dermatologist Reviews Minimalist Sunscreen

    MinimalistYouTube
  • plumgoodness.com

    Plum: Shop for best deals - 100% satisfaction guarantee

    Stock up essentials: Sunscreen, body mists, perfumes & more.

    Plumran 242 days

  • Night Skincare Routine with Vitamin C products | Saj Ghar #mamaearth

    MamaearthYouTube
  • beminimalist.co

    Minimalist Face Toner - Toner For Acne Marks

    Explore Glycolic Acid and PHA toners for smoother skin texture.

    Minimalistran 137 days

  • WOW Skin Science Best Products | Part 1 | Non-sponsored review

    WOW Skin ScienceYouTube
  • sugarcosmetics.com

    Shop SUGAR Beauty Offers - Limited-Time Beauty Sale

    Shop bestselling makeup with exclusive offers for a limited time.

    SUGAR Cosmeticsran 159 days

  • Makeup Tutorial For Dry Skin VS Oily Skin | SUGAR Cosmetics

    SUGAR CosmeticsYouTube
  • buywow.in

    WOW Skin Science Official - Love Your Skin - Vitamin C Face Wash

    Buy Wow Skin Care & Face Care Products Online. Get Best Prices & Free Delivery.

    WOW Skin Scienceran 132 days

  • What Matters Is Being Clean. Real. Good. | Plum Goodness

    PlumYouTube
  • beminimalist.co

    BHA + LHA Deep Pore Cleanser - Salicylic Acid Acne Face Wash

    87% saw fewer breakouts in 6 weeks. Dermat-tested.

    Minimalistran 125 days

  • Doctor's Honest Review of Mama Earth

    MamaearthYouTube
  • buywow.in

    Aloe Vera Benefits, How to Use & Side Effects | Buy Wow

    Aloe Vera: Natural Remedy for Skin, Hair, and Digestive Health.

    WOW Skin Scienceran 131 days

01  The problem

Competitor research is screenshots in a spreadsheet.

• today: manual• unsourced• hard to re-check

Someone searches each rival, saves a few ads, skims YouTube, and pastes it into a deck. Outfox keeps the trail: what was found, where, and when.

Today

  • Nobody remembers where a number came from
  • Nobody can check it
  • Screenshots go stale in a deck

With Outfox

Watch it work

Ask a question. Get the receipts.

Outfox reads the public evidence, ranks it, and answers with the source attached.

outfox · demo workspace
Example question: Which ad is SUGAR betting on?

Reading sources

  • Google Search
  • Google Ads Transparency
  • YouTube engagement · not checked
  • Google News
  • Google Trends
  • Shop SUGAR Beauty Offers - Limited-Time Beauty Salesugarcosmetics.comran 159 daysAds Transparency
  • Beauty Favourites at ₹249adstransparency.google.comran 51 daysAds Transparency
  • Everyday Glam Starts Here - Flat 249 Storesugarcosmetics.comran 192 daysAds Transparency

02  How it works

Track a brand, run a check, ask a question.

• three steps• public sources only• every answer cited

  1. 01

    Track

    Add your brand and up to five rivals. Each is confirmed by finding its own website.

    Minimalist

    Ready

    Skincare & Beauty

    beminimalist.co

    254
    findings
    76
    tagged findings

  2. 02

    Check

    One check reads every source. Each finding keeps its link and fetch time.

    Sources

    • Google Search39
    • Google Ads Transparency41
    • YouTube123
    • Google Trends31
    • Google News20

  3. 03

    Ask

    Ask in plain words. Each sentence cites its finding, or the number is cut.

    Show me the evidence for SUGAR Cosmetics discount hooks

    Flat Currency Discounts: Across multiple landing pages, they promote a direct “FLAT ₹700 OFF on Orders” 123.

Coverage

Five public sources. Every finding cited.

• public sources only• cited• no logins

  • Google Ads Transparency

    Every live creative and how many days it has run

    Done by hand today: Ad Library tab + screenshots

  • YouTube

    Videos, titles and channels by brand

    Done by hand today: Scrolling channels by hand

  • Google Search

    Rankings and results for brand terms

    Done by hand today: Incognito searches in a sheet

  • Google News

    Coverage by outlet

    Done by hand today: Alerts you never read

  • Google Trends

    Relative interest, compared within a group

    Done by hand today: Exporting CSVs

03  Product

Search, ads, YouTube, news and demand for each brand, in one place.

• five public sources• cited• linked to the source

  1. 01

    Signals

    Which hooks each rival leans on, with the biggest gaps called out.

    • Hook mix for every brand in one table
    • Colour names the hook, depth is the share
    • Hover a cell to see the findings behind it

    The Signals page: a table of hook mix by brand, each cell shaded in its hook's colour. Each number opens the findings behind it.

    Signals

    Each brand's leading hook

    SUGAR Cosmetics over-indexes on explainer: 40% against 20%.

    • SUGAR Cosmetics40%

      Explainer

    • Plum29%

      Visual hook

    • Minimalist26%

      Social proof

    • Mamaearth29%

      Explainer

    • WOW Skin Science27%

      Product feature

  2. 02

    Ask

    Answers with sources. Click any number to see the finding behind it.

    • Ask in plain words
    • Every sentence cites a stored finding
    • A number Outfox cannot trace is removed

    An Ask answer about discount offers, with numbered source chips and the sources listed under it.

  3. 03

    Board

    Your swipe file. Pin real evidence into columns.

    • Hooks, offers, creatives, things to test
    • Every card keeps its source
    • Save evidence while you browse

    A board with three columns of saved evidence cards: hooks, offers and things to test.

And the details that keep it honest.

The demo workspace in numbers

Counted from the latest check of each brand, off-topic findings set aside.

5
public sources per brand
1,111
findings across 5 brands
~7
searches per brand per check

Ads, with how long they ran

From Google Ads Transparency: the creative, its format and how many days it has run.

SUGAR Cosmetics ad creative: Beauty Favourites at 249 rupees
Google AdsImage ad

SUGAR Cosmetics. Ran for 51 days

Off-topic, set aside

Plum the fruit is not Plum the brand. Findings that may not be about the brand are hidden, and you can show them.

Showing 34 findings that may not be about Plum.

  • Sensing Goodness

    fredrogersinstitute.org

  • GOODNESS | English meaning - Cambridge Dictionary

    dictionary.cambridge.org

  • Goodness Vanilla: Buy Premium Vanilla Extract Online | Best ...

    goodnessvanilla.com

Every finding links to its source

Click any finding to open the public page it came from.

  • Makeup Tutorial in 5 Minutes | Easy Indian Makeup Look | SUGAR Cosmetics

    YouTubeOpen ↗

  • SUGAR Cosmetics Launches ‘Sugarquoted’, India’s First Beauty Education Podcast

    Google NewsOpen ↗

04  Honest by design

What Outfox will not tell you.

Other tools model spend, reach and ROAS from guesses. Outfox shows only what public data proves.

Illustrative: what estimate-based tools show

  • Spend

    ₹12–18L / mo

    Modelled from ad volume. Not observed.

    modelled

  • Engagement

    4.8%

    Modelled from ad volume. Not observed.

    modelled

  • ROAS

    3.4x

    Modelled from ad volume. Not observed.

    modelled

What Outfox shows

  • Spend

    194 days

    SUGAR's longest-running Google ad. Google's own days-shown count.

    Google Ads Transparency

  • Engagement

    Not checked

    Engagement was not measured in this check, so it is never shown as zero.

    Source status: not checked

  • ROAS

    16 of 40

    tagged SUGAR findings open with an explainer hook [1]. No source, no number.

    [1] Latest check

  • No spend or sales. Ads Transparency shows that an ad ran, not what it cost or sold.

  • No silent zeros. A source that failed or was not checked is named, never counted as zero.

  • No untraceable numbers. If a sentence cites nothing, it does not ship.

From the demo workspace

Who leans on which hook

Share of each brand’s tagged findings.

• cited• sourced• public sources only

05  Compared

Compared with how it is done today.

• sourced• cited• repeatable

  • Every number links to its source

    Screenshots and a spreadsheet
    Rarely
    A general AI chat
    No
    Outfox
    Yes

  • Links every finding to its page

    Screenshots and a spreadsheet
    No
    A general AI chat
    No
    Outfox
    Yes

  • Hooks and funnel stages tagged

    Screenshots and a spreadsheet
    By hand
    A general AI chat
    Guessed
    Outfox
    Per finding

  • Says when data is missing

    Screenshots and a spreadsheet
    No
    A general AI chat
    No
    Outfox
    Names the gap

  • Ads with run length

    Screenshots and a spreadsheet
    By hand
    A general AI chat
    No
    Outfox
    Yes

  • Untraceable numbers removed

    Screenshots and a spreadsheet
    No
    A general AI chat
    No
    Outfox
    Yes

  • Saves evidence to a board

    Screenshots and a spreadsheet
    By hand
    A general AI chat
    No
    Outfox
    Yes

Read from public sources

  • Google SearchSearch results and rankings
  • Google Ads TransparencyAds a brand ran, with dates
  • YouTubeVideos, views and channels
  • Google NewsNews coverage by outlet
  • Google TrendsRelative search interest

Public data only. Ad presence is not ad spend. Trends is relative interest, not sales.

06  Questions

Common questions.

• public sources only• ad presence is not spend

Not answered here?

Request access and tell us what you want to check. We will reply with your workspace.

Google Search, Google Ads Transparency, YouTube (search and video details), Google News and Google Trends, all public.

Indian D2C skincare and beauty brands: your own and up to five competitors per check.

As fresh as your last check. Outfox does not refresh in the background; you run a check when you want new evidence.

No. Public data shows ad presence and relative search interest, not spend or sales, and Outfox says so.

Answers are written only from stored findings, and every sentence must cite one. A sentence or number that cannot be traced is removed before you see it.

Outfox is invite-only for now. Request access and we will set up your workspace.

Yes. Your brands, checks, boards and chats are visible only to your account. The evidence itself is public data.

Show your team where every number came from.

Outfox is invite-only for now. Tell us who you are and we will set up your workspace.

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